CCPA Privacy Notice

This California Consumer Privacy Notice (“Notice”) applies specifically to residents of the State of California, United States, and supplements the Privacy Policy of NewEssentialsUS (newessentialsus.com).

This Notice describes how HOODIEMULE LLC (“NewEssentialsUS,” “we,” “us,” or “our”) collects, uses, discloses, and protects personal information in connection with your use of our website and services, as applicable under the California Consumer Privacy Act, as amended by the California Privacy Rights Act (collectively, “CCPA”), and other applicable California privacy laws.

1. PERSONAL INFORMATION WE COLLECT

When you browse our website, place an order, contact customer service, or communicate with us regarding an order, we may collect the following categories of personal information, depending on how you interact with our website:

• Identifiers: Full name, shipping address, billing address, email address, telephone number, IP address, and other identifiers.

• Customer records: Contact details, order history, purchase records, and information you provide when contacting customer service.

• Commercial information: Products purchased, considered, or added to your shopping cart, transaction records, and return or refund information.

• Internet or network activity: Browser and device information, pages and products viewed, website interaction data, and general browsing activity.

• Geolocation information: Approximate location information that may be inferred from your IP address or provided by your device or browser, where applicable.

• Inferences: Limited information derived from website activity that may help us understand shopping preferences or improve the shopping experience.

We do not intentionally collect sensitive personal information unless reasonably necessary for a disclosed business purpose or otherwise permitted or required by applicable law.

Payment information may be processed by third-party payment service providers. We generally do not store complete payment card numbers or full payment account credentials on our own systems.

2. PURPOSES FOR USING PERSONAL INFORMATION

We may collect and use personal information for the following business and commercial purposes:

• Processing, confirming, and fulfilling customer orders.

• Arranging product shipment and delivery.

• Providing returns, refunds, and after-sales support.

• Sending order confirmations and shipping updates.

• Responding to customer questions and requests.

• Providing customer service and maintaining customer communications.

• Operating, maintaining, and improving website functionality.

• Understanding website usage and improving product presentation.

• Detecting and preventing fraud, unauthorized transactions, and abuse.

• Protecting the security and integrity of our website and services.

• Managing payments and maintaining appropriate business records.

• Complying with applicable legal obligations and responding to lawful requests.

We will not use personal information for purposes that are incompatible with applicable legal requirements without providing any required notice or obtaining any required consent.

3. SOURCES OF PERSONAL INFORMATION

We may collect personal information from the following sources:

• Directly from you: When you place an order, complete a checkout form, contact customer service, or voluntarily submit information.

• Automatically through our website: Through cookies, pixels, logs, and similar technologies, subject to applicable privacy and consent requirements.

• Service providers: From payment processors, shipping providers, website hosting providers, and other service providers supporting our operations.

• Third-party services: From analytics or marketing services where such services are enabled and their collection is permitted by applicable law.

The information collected depends on the services and features you use.

4. DISCLOSURE OF PERSONAL INFORMATION

We may disclose personal information to service providers and other third parties when reasonably necessary to operate our business, fulfill orders, provide services, or comply with applicable law.

These parties may include:

• Shopify and website hosting or technology providers.

• Payment processing providers.

• Shipping and delivery providers.

• Website security and maintenance providers.

• Customer service and operational support providers.

• Analytics and marketing service providers, where enabled.

• Government agencies, regulators, courts, or law enforcement authorities when disclosure is legally required or otherwise permitted.

Service providers may access personal information as necessary to perform authorized services, subject to applicable contractual and legal requirements.

We do not sell personal information in exchange for monetary consideration. However, certain disclosures to advertising or analytics partners may qualify as “selling” or “sharing” under California privacy law, even if no money changes hands. Our actual practices depend on the technologies and integrations enabled on our website.

5. YOUR CALIFORNIA PRIVACY RIGHTS

Subject to applicable law and certain exceptions, California residents may have the following rights.

5.1 Right to Know and Access

You may have the right to request information about the personal information we collect, use, disclose, sell, or share, including applicable categories of personal information, sources, purposes, and categories of recipients.

You may also have the right to request access to specific pieces of personal information we maintain about you.

5.2 Right to Delete

You may have the right to request deletion of personal information we have collected from you, subject to exceptions under applicable law.

We may retain certain information when necessary to complete a transaction, provide a requested service, comply with legal obligations, maintain security, resolve disputes, or for other legally permitted purposes.

5.3 Right to Correct

You may have the right to request correction of inaccurate personal information that we maintain about you, subject to applicable legal requirements.

5.4 Right to Opt Out of Sale or Sharing

You may have the right to opt out of the sale or sharing of your personal information, including sharing for cross-context behavioral advertising, where applicable under California law.

We do not sell personal information for monetary consideration. However, if our use of third-party advertising or tracking technologies constitutes “sharing” under California law, you may have the right to opt out of that activity.

Where applicable, you may exercise this right through the privacy choices provided on our website or by contacting us.

5.5 Right to Limit Certain Uses of Sensitive Personal Information

Where applicable, you may have the right to limit certain uses and disclosures of sensitive personal information beyond those permitted by law.

We do not intentionally use sensitive personal information for purposes that would require such a limitation right unless permitted by applicable law.

5.6 Right to Non-Discrimination

We will not unlawfully discriminate against you for exercising privacy rights granted under applicable California law.

We will not unlawfully deny goods or services, charge different prices, or provide a different level or quality of service solely because you exercised a legally protected privacy right.

5.7 Right to Appeal

Where applicable California law provides a right to appeal a decision concerning a privacy request, you may contact us using the information below to request a review of our decision.

6. HOW TO SUBMIT A PRIVACY REQUEST

California residents may submit applicable privacy requests by contacting us at:

Email: [email protected]

Please describe the nature of your request and provide sufficient information for us to locate the relevant records and reasonably verify your identity.

We may request additional information when reasonably necessary to verify your identity or authority to submit the request. We will not require you to provide more information than is reasonably necessary for verification.

Authorized agents may submit requests on behalf of California residents where permitted by law, subject to applicable authorization and verification requirements.

We will review and respond to valid requests within the timeframes required by applicable California law. Where permitted, we may extend the response period when reasonably necessary and will provide any required notice.

7. PERSONAL INFORMATION OF MINORS

Our website is intended for general consumers and is not specifically directed toward children.

We do not knowingly sell or share the personal information of consumers under 16 years of age without any consent required by applicable law.

We do not knowingly collect personal information from children under 13 in violation of applicable law.

If you believe a child has provided personal information to us in violation of applicable law, please contact us at [email protected] so we can review the matter and take appropriate action.

8. COOKIES AND ONLINE TRACKING

We may use cookies and similar technologies to support essential website functions, remember preferences, analyze website usage, and measure marketing performance, depending on our website configuration.

Certain third-party technologies may collect information about your online activities over time and across different websites or services.

Where required by applicable law, we will provide appropriate consent mechanisms and choices regarding non-essential cookies, targeted advertising, and qualifying data sharing.

For more information, please review our Cookie Policy.

9. DATA RETENTION AND SECURITY

We retain personal information for as long as reasonably necessary to fulfill the purposes described in this Notice, including order fulfillment, customer support, recordkeeping, security, dispute resolution, and compliance with legal obligations.

Retention periods may vary depending on the type of information, the purpose for which it was collected, and applicable legal requirements.

We use reasonable administrative, technical, and organizational measures to help protect personal information. However, no method of electronic storage or internet transmission can be guaranteed to be completely secure.

10. CHANGES TO THIS NOTICE

We may update this California Consumer Privacy Notice from time to time to reflect changes in our business practices, website technologies, service providers, or applicable legal requirements.

Any revised version will be published on newessentialsus.com and will become effective when posted unless otherwise stated.

Where required by law, we will provide additional notice or obtain consent for changes to our privacy practices.

We encourage California residents to review this Notice periodically.

11. RELATIONSHIP WITH OUR PRIVACY POLICY

This California Consumer Privacy Notice supplements our general Privacy Policy.

If a provision of this Notice conflicts with applicable California privacy law, the applicable legal requirements will control.

This Notice does not limit any privacy rights or legal remedies available to you under applicable law.

12. CONTACT US

If you have questions, concerns, or requests regarding your California privacy rights or our handling of personal information, please contact us:

Company Name: HOODIEMULE LLC

Authorized Representative: Ren Liang

Business Address:

1808 SILVER VALLEY CT
APOPKA, FL 32712
United States

Customer Service Email: [email protected]

Website: https://newessentialsus.com